During my internship in ASTP, I was tasked to create a promotional video for the 2021 Annual Conference event, an online event in lieu of the pandemic at the time. The title of this event was "Zooming in on Knowledge Transfer", so I played with using a magnifying glass to navigate the video, and "zooming in" on all the bits of information the video had to convey.
The official tweet announcing this event is here: https://twitter.com/astp4KT/status/1349280124173213696
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